BÉHEN “Maybe I’ll write you” for Prinçipal Magazine

In 2021, Prinçipal Magazine collaborated with BÉHEN and photographer Frederico OM to create a special editorial featuring our SS21 collection 'Maybe I'll Write You.' This photoshoot took place in Lisbon's Monsanto Park, with the help of many friends.

The goal was to recreate a wedding scene, complete with a beautiful wedding cake and stunning fresh flowers from CENTÁ. Looking back, organizing such a large group of people and with children (a total of 12 people) was quite a challenge, especially considering that BÉHEN was just taking its first steps at the time.

This photoshoot remains one of our all-time favorites, etched in our memories for its incredible energy and the fact that it was our very first photoshoot with children, long before the inception of BÉHEN pour le petit monde.

Margaret and Alicia

Alicia (Yes, two Alicia’s)

Kieza and Alicia

Eduardo and Ricardo created a short video, capturing every detail and the love that went into this project. We extend our sincere thanks Prinçipal Magazine, Miguel Flôr and to everyone involved, as well as the twelve models who joined us from Justmodels, Karacter Agency, Sonder People, and Central Models.

Photos: Frederico OM

Video: @egu.ardo and @ricardo.grussl with sound design by @toupeiraa

MUA: Antónia Rosa and Verónica Zoio

Flowers: Centá

Cake: Mocadoce Rio Maior

Jewelry: Goldenbox_jewelry