Bed covers and magic

Bed covers and magic

A project that tells the story of connection, of women through textiles, sisters, daughters
and protectors of the planet, hands that learn how to do magic.

Magic happens with the right type of textiles and a hand full of love

Women dressed in saris, singing in hindi and dancing under Rajasthan’s sun. Women who step on the Portuguese sidewalk, or ‘calçada’ as we call it, with ‘saudade’ on their chest. Women who saw the sunrise in Syria but don’t close their eyes to darkness. Women who want to change the world.

BÉHEN was born to tell stories, of women. More: BÉHEN was born by the hands of those women. And lives for them, so that out of those hands come the voices that no one can shut.

That is why BÉHEN is a fair brand. It is zero-waste, made out of antique textiles, from bed spreads to saris bought from families or small producers from all over the world, or from new textiles, yes, but only when made with the magic of time in faraway lands that can look like fairy tales because of their distance, but are reals, palpable, humans.

It is fair because it returns. Magic is returning, sharing, and that is why, despite being a brand that recently left the cocoon, it supports Syrian boys and girl’s education – In those faraway lands which we thought were distant.

BÉHEN is a brand that goes far beyond clothing. It was born from the desire to go around the world looking for an alternative to the usual production systems. A love story for antique but also new textiles, as long as woven under the magic of time.

A brand created by an avid dreamer with lands beyond the sun, that always leaves a foot in Portugal. Named Joana, Fashion Designer, went to London for her master's degree and headed to untold stories. Adventures colored by saris, bérber tribes and other characters who took her with them. Easily gets lost in distant lands of dreams, and lets herself go by songs from other countries and fabrics that travel the world.
Today, she focuses on making garments with old bedspreads and all the other fabrics that she can find in her grandmother's trunk.

Photography: Frederico OM
Styling: Duarte Figueiredo
Model: Lena Bitrovska - Just Models
Special Thanks to Dana Panina and Marta Derque


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